How to get started with digital technology

In today’s environment, every business needs to adopt digital technology, but what is the best way to approach it? There are so many great things that you can do, but sometimes it’s hard to know where to start.

(The following resource has been generously supplied by our partner Your Businss Network.)

Living in a digital age means that there is a lot of technology out there that businesses can take advantage of to improve marketing, sales and processes. However, sometimes it can be hard figuring out where to start, and you should always try to avoid being overwhelmed.

In this video Ailsa Page, who has more than 20 years of experience in marketing and sales strategies for small business, shares some tips to consider when getting started with digital technology in your business:

  1. Determine what you want to do
  2. Figure out how you’re going to do it
  3. Be strategic when implementing technology, and don’t let it distract you
  4. Find out what technology will give your business the biggest payoff

Have a pen and some paper with you, and take some notes as you watch the video. Are there any processes in your business that could be made more efficient with technology?