Learning Resources

Business Knowledge, Tools and Mentoring
Learn the strategies and use the tools essential for working in, starting or managing a business.

Category: Attracting & retaining customers

Understanding the customer buying process

VIDEO + RESOURCES

When we take the time to analyse what people do when they make a purchase, it reveals some typical steps in the buying process. Understanding these steps, and the process the customer goes through at each will help you market your product more effectively.

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Category: Managing employees & suppliers

Learn the 9 core elements of an effective recruitment process

VIDEO

Recruiting new staff is a task that a lot of managers struggle to undertake successfully. It is often a time consuming and expensive endeavour and can add stress while the process is ongoing. Being aware of the steps involved in recruitment will mean that you and your team will be better prepared, and be able to move through each step efficiently.

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Category: Leveraging digital technology & services

How to get started with digital technology

VIDEO

In today’s environment, every business needs to adopt digital technology, but what is the best way to approach it? There are so many great things that you can do, but sometimes it’s hard to know where to start.

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Category: Attracting & retaining customers

Tips for developing a marketing strategy

VIDEO + RESOURCES

A good marketing strategy enables a business to concentrate its limited resources on attracting customers effectively. It is a crucial part of ensuring the success of your business.

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Category: Managing employees & suppliers

How to keep employees engaged

VIDEO

Keeping your employees engaged and motivated it a pivotal part of any successful business. It is not a set-and-forget activity but something you need to work on to maintain productivity.

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Category: Leveraging digital technology & services

10 Key principles of social media marketing

VIDEO + RESOURCE

Do you use social media for marketing your business? If not, you are missing out on a huge opportunity to grow your business. However, there are essential principles you must adopt to ensure you develop and protect your business successfully online.

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